The latest tourist numbers released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) showed that the Emirate welcomed 12.08 million international overnight visitors in the first nine months of 2019 – a strong 4.3% increase in volume growth compared to the same period last year.
The increase was supported by notable contributions from traditional and emerging markets, which has captured strong shares of the tourist wallet, further stimulating the GDP impact of Dubai, as well as the remarkable consistency of the city in transforming itself to respond to global competition.
The positive performance, drawing more than 1.23 million visitors to Dubai in September, an above-market average increase of 7.3% over the same month of last year, coincided with Dubai being ranked the world’s fourth most visited city for the fifth year in a row in the Global Destination Cities Index 2019 of Mastercard, a clear indication that Dubai always renews its attractiveness to remain a top global destination.
The multi-dimensional market-specific strategies and customized campaigns of Dubai Tourism continued to yield tangible results especially showcasing the ability of the city to reinvent itself and remain top to both new and repeat audiences across regular strongholds – India, Oman, Kingdom of Saudi Arabia, and United Kingdom. In addition to China that remained the world’s largest tourism volume driver, these five leading tourism countries surpassed the five million threshold for the first nine months of this year.
Director General, Dubai Tourism, Mr. Excellency Helal Saeed Almarri, said that “With Dubai cementing its ranking as the world’s fourth most visited city, the positive growth achieved in the first nine months of this year is exemplary of the support and confidence of our leadership – Vice President and Prime Minister of the UAE and Ruler of Dubai, Mr. Sheikh Mohammed bin Rashid Al Maktoum, in our collective ability with our stakeholders and partners, to accelerate steadily towards making Dubai the most visited, preferred, and revisited global destination.”